Senior CRM Manager

Oviva

Oviva

Administration

United Kingdom

Posted on Apr 20, 2026

At Oviva, we’re on a mission to make sustainable, personalised, clinically effective care accessible to everyone and to deliver against our vision of becoming Europe’s leading AI-powered chronic care platform.

Our digital programmes support people living with weight-related illnesses. While weight loss is a goal for many, our approach is about so much more: improving health, building confidence, and enhancing quality of life.

We’ve already supported over one million people across the UK, Switzerland, and Germany, with a shared service centre in Poland. Every conversation, coaching session, and line of code helps move us closer to a healthier future. Join us and be part of the team making that future possible.

To support our growing business, we are seeking an experienced, highly motivated Senior CRM Manager

The Role

As Senior CRM Manager, you will be a key driver within the CRM team, working cross-functionally with our UK Product, Clinical, and Data teams. You will be responsible for implementing and improving automated processes to drive patient engagement and support clinical outcomes. This is a senior role that requires significant autonomy in translating business needs into journey logics and providing feedback on improving metrics.

Our CRM technology stack is based on Salesforce Marketing Cloud and Sales Cloud, both of which are fully integrated with our core digital products.

  • Solid experience in CRM or marketing automation.

  • Hands-on experience with Salesforce Marketing Cloud or similar CRM tools.

  • Strong knowledge of relational databases and advanced querying skills using SQL.

  • Proven ability to influence cross-functional teams and build trust with clinical and technical stakeholders.

  • Comfortable using data visualisation tools to uncover friction points and optimise journeys.

  • Journey Automation: Plan and implement complex end-to-end projects to automate patient journeys and processes through Salesforce Marketing Cloud.

  • Architecture Management: Lead the shift in architecture between OCS and Sales Cloud platforms while delivering across different clinical pathways.

  • Data Integration: Integrate multiple data sources and wider platform data into patient records to create highly personalised, dynamic campaigns.

  • Analytics & Reporting: Create advanced reports and dashboards using SQL and tools such as Google BigQuery to monitor effectiveness and deliver data-backed recommendations.

  • Stakeholder Leadership: Act as a strategic partner to Product and Engineering teams, communicating technical solutions directly and driving project priorities with high autonomy.