At Oviva, we’re on a mission to make sustainable, personalized, clinically effective care accessible to everyone as we build Europe’s leading AI-powered chronic care platform. Our digital programmes help people manage weight-related illnesses by focusing on what matters most: improving health, building confidence, and enhancing quality of life.

To date, we have supported over one million people across the UK, Switzerland, and Germany. Our mission is powered by a dedicated team operating across four countries, including our hub in Poland. Every conversation, coaching session, and line of code brings us closer to a healthier future.

Our journey is accelerating: In 2026, we secured €200 million in Series D funding led by Kinnevik and a group of leading global investors. This investment fuels our next phase of growth, allowing us to scale our AI-enabled chronic care platform across Europe and expand our support to even more people living with chronic conditions.

The Role

We’re growing fast and are looking for a Product Marketing Manager - Patient Experience to define how our products and features come to life for patients - from first interaction to long-term engagement. This role ensures that Oviva’s products and features are strategically positioned throughout the patient journey, specifically focusing on onboarding, retention, and represcription . This role builds Oviva’s expertise in patient-facing communications, ensuring that positioning and messaging are consistently applied and adapted across different markets and medical pathways. By bridging the gap between Product, Clinical, and Patient-facing teams, you will translate technical features into narratives that drive long-term engagement and health outcomes.

• Solid experience in Product Marketing, specifically managing feature rollouts, onboarding, and lifecycle communication.

• Proven experience with multi-persona or multi-use platforms and complex product lines.

• Ability to craft behaviourally informed patient-facing narratives and translate complex clinical topics into clear narratives.

• Track record of working cross-functionally with Design, Research, and Technical teams.

• Proficient in interpreting user research and data to inform messaging and continuous improvement.

• Fluent in spoken and written German and English (C1/C2 level).

• Messaging & Positioning: Own messaging, positioning, and visuals for onboarding and in-product communications to ensure patients understand product value.

• Feature Rollouts: Lead rollout efforts for new features and pathways, aligning communication strategies with clinical intent and local market requirements.

• Audience Research: Conduct research to understand the motivations of active and inactive patients, translating these insights into actionable input for Product teams.

• Internal Enablement: Provide talk tracks, FAQs, and feature overviews to help Support, Success, and Coaching teams communicate new features to patients and doctors.

• Lifecycle Optimization: Work with Data teams to monitor the impact of communications on retention and use these insights for iterative improvements.

• Clinical Alignment: Partner with Clinical teams to ensure all messaging reflects medical accuracy and evidence-based best practices.