Head of Institutional & Growth Marketing
FalconX
Who are we?
FalconX is the most advanced digital asset platform for institutions. We provide trade execution, credit & treasury management, prime offering and market making services. Given our global operations, industry-leading technology and deep liquidity, we have facilitated client transactions of $1 trillion in volume. Our products & services are regulated, compliant and trusted.
We are a team of engineers, product builders, institutional sales and trading leaders, operations experts, and business strategists. Our teammates have entrepreneurial experience and come from companies such as Google, Apple, Paypal, Citadel, Bridgewater, and Goldman Sachs. And, we embody our values: Think big; Drive bold outcomes; Be one team; Iterate with speed; and be an entrepreneur.
We prioritize learning. Outcomes are mission-critical, but we also believe that learning in success and in failure will drive our continued success. Our industry is emergent - there’s no shortage of experiments to get involved with and to continue growing and learning together.
Marketing Manager
We are seeking a driven and creative Marketing Manager to join our growing team. In this role, you will be responsible for supporting the execution of multi-channel marketing campaigns, planning and scaling events, developing lead generation strategies, and collaborating closely with our sales team.
Responsibilities:
- Assist in the planning, execution, and analysis of marketing campaigns across various channels (email, social media, paid advertising, etc.)
- Develop and implement lead generation strategies to attract and nurture prospective customers
- Support the organization and promotion of virtual and in-person events, including webinars and conferences and tracking efficacy of engagements
- Work closely with the sales team to align marketing efforts with their needs and provide them with quality leads and sales enablement materials
- Conduct market research and competitive analysis to identify opportunities and trends
- Create engaging content (articles, infographics, videos, etc.) to support marketing initiatives
- Monitor and report on campaign performance, providing insights and recommendations for optimization
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 5-7 years of experience in a marketing role, specifically in a Cryptocurrency, BlockChain, Web3, or Fintech B2B environment
- Strong written and verbal communication skills
- Proficient in marketing automation tools (e.g., HubSpot, Marketo, Salesforce) and project management software
- Familiar with lead generation tactics and sales enablement strategies
- Analytical mindset with the ability to interpret data and derive insights
- Excellent organizational skills and attention to detail
- Ability to work in a fast-paced, collaborative environment
Compensation:
This is a full-time position with an expected annual compensation of $110,000.00 - $160,000. The actual compensation for a successful candidate may vary based on factors such as skill set, relevant experience, qualifications, and other relevant factors. This position also offers other forms of compensation and benefits consisting of overtime compensation (when applicable), relocation assistance (if applicable), performance-linked bonus, paid time off (including sick time) benefits, paid Company holidays, participation in the Company’s equity and 401k retirement plan, competitive employee health, dental, and vision benefits each subject to the terms and conditions of the governing plan documents and Company policies.
Location & Travel
FalconX is a hybrid first organization with 7 global offices. This role is expected to sit in either our San Mateo or New York City office three days a week. There is a strong preference for this role to sit in our NYC office, however, we are open to considering qualified talent in the Bay Area. Due to the nature of this role's work, we do expect there to be domestic and potentially international travel as well.
Notice at Collection and Privacy Policy
Applicants located in California and/or applying to a role based in California, please refer to our Notice at Collection and Privacy Policy here.
Inclusivity Statement
FalconX is committed to building a diverse, inclusive, equitable, and safe workspace for all people. Our roles are intended for people from all walks of life. We encourage all those interested in applying to our organization to submit an application regardless if you are missing some of the listed background requirements, skills, or experiences!
As part of our commitment to inclusivity, FalconX would like to acknowledge that the EEOC survey has limited potential responses that you can select. For legal reasons, FalconX must use this language to align with federal requirements, however, we want to ensure that you are able to provide a response to our own voluntary survey questions about your identity that best aligns with your most true self.
FalconX is an equal opportunity employer and will not discriminate against an applicant or employee based on race, color, religion, national origin, ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, veteran or military status, genetic information, citizenship, or any other legally-recognized protected basis under federal, state, or local law.
Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and other applicable state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on FalconX. Please inform FalconX’s People team at recruiting@falconx.io, if you need assistance with participating in the application process.