This is how you'll help us succeed

• Own integrated demand generation programs across paid and organic digital, content syndication, retargeting, email, website, SEO, and AEO.
• Manage digital agency and website contractor strategy, priorities, performance, and execution, optimizing investment based on pipeline contribution and ROI.
• Own hands-on HubSpot campaign execution, including emails, landing pages, lists and segmentation, workflows, automation, lead nurture, and campaign setup.
• Develop quarterly campaign themes and the content calendar in partnership with the Head of Marketing, Program Marketing, and Product Marketing, and activate content across demand generation channels.
• Manage lead nurture and database activation programs and continuously improve conversion from initial engagement through MQL, SAL, and pipeline.
• Partner with the Events Manager on pre- and post-event demand generation and field marketing programs; support the outsourced SDR partner and targeted/account-based campaigns for priority companies and verticals.
• Partner with the Head of Marketing to maximize association memberships through demand generation, content, thought leadership, and other activation opportunities.
• Partner with the Head of Marketing and Rev Ops to track demand generation performance, funnel conversion, pipeline contribution, and ROI, using insights to optimize campaigns, channels, audiences, and investment.
• Other duties as assigned.

Applicants for this role will have:

• 5+ years of B2B demand generation, growth marketing, or integrated marketing experience.
• Demonstrated experience generating qualified leads and measurable sales pipeline.
• Strong hands-on HubSpot experience required, including Marketing Hub, email, workflows, lists and segmentation, campaigns, automation, and reporting.
• Experience across paid and organic digital, SEO/AEO, email marketing, website optimization, content syndication, and nurture programs.
• Experience managing agencies, contractors, and marketing vendors.
• Strong understanding of marketing funnels, lead management, attribution, conversion, and pipeline reporting.
• Working knowledge of account-based marketing (ABM) strategies and targeted campaign execution.
• Strong analytical skills with the ability to translate performance data into actionable recommendations.
• Experience in B2B SaaS, fintech, payments, or another complex B2B environment preferred.

ConnexPay offers an attractive compensation package reflecting the scope of the role. Other benefits include:

• Unlimited PTO: Freedom to take time off with no assigned set number of days.
• Retirement savings: Immediate entry into 401(k) plan with company match.
• Excellent benefits: Medical, dental, and vision insurance options, plus company-paid life and AD&D insurance.
• Flexible work locations: Work from home, an office, or wherever you feel comfortable and productive.
• Autonomy: You’ll enjoy independence and responsibility for your role.
• Career advancement: Growth opportunities are abundant at our successful, scale-up stage company.

ConnexPay is an Equal Opportunity Employer and does not discriminate against any employee or applicant because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.

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