Who are we?

Whatfix is a leading global B2B SaaS provider and the largest pure-play digital adoption platform (DAP). Whatfix empower organizations to maximize the ROI of their digital investments by tailoring it for the needs of each unique user.

Spearheading the category with serial innovation and unmatched customer-centricity, Whatfix is the only DAP innovating beyond the category. Their product suite offers three powerful tools: Digital adoption to help users right within any software, no-code Product Analytics to uncover and resolve adoption gaps, and Mirror for application simulation, driving safe, hands-on learning in software replicas.

The company has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries.

Customers: 700+ enterprise customers, including 80+ Fortune 500 companies such as Shell, Schneider Electric, and UPS Supply Chain Solutions.

Investors: A total of ~$270 million USD has been raised as yet. Most recently Series E round of $125 Million USD led by Warburg Pincus, with participation from existing investor SoftBank Vision Fund 2. Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer, Peak XV Partners, and Stellaris Venture Partners.

Whatfix’s leadership is consistently recognized across top industry analysts and business rankings:

• Only DAP to be recognized as a “Leader” across various DAP reports for the past 5+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.
• With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards.
• Named a Gartner Customers’ Choice for DAP for the second year in a row (2024 and 2025)—the only vendor in the market to earn this distinction consecutively.
• We also boast a star rating of 4.6 on G2 Crowd, 4.5 on Gartner Peer Insights, and a super-high CSAT of 99.8%
• Stevie Award winner in the category (Bronze): Customer Service Department of the Year – Computer Software - 100 or More Employees.
• Won the 2025 AI
• Breakthrough Award in the Overall AI-based Analytics Solution of the Year category
• Winner of the ISG Paragon Innovation Award in partnership with Sophos (customer) for the EMEA region and finalist in the Transformation Award category.
• RemoteTech Breakthrough Awards winner for “Software Asset Management Solution of the Year”
  

These recognitions are matched by business performance:

• Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Fourth Consecutive Year
• Listed on the Financial Times & Statista's High-Growth Companies Asia-Pacific 2025 list.
• Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023
• Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal

What will you get to do?

• Set acquisition and growth targets and improve them QoQ for channels such as LinkedIn, Facebook, Google Adwords, Bing Display, Affiliates channels like Taboola, DSP platforms for programmatic like the perfect audience, etc
• Work with teams across and executes strategies to generate interest/opps within assign key strategic accounts from a marketing perspective
• A/B testing of messaging on each channel involved reaching/generating interests. Basic knowledge of ad creatives- different types and best practices across different channels mentioned above
• Allocate and modify budgets for efficient spending across prospects and channels
• Doing secondary research on types of collaterals suitable for personas across our ICP
• Proven experience running performance-driven Display and Video campaigns across GDN, YouTube, Meta, and programmatic platforms (e.g., DV360, Quantcast, The Trade Desk), with the ability to strategize, optimize, and scale video creatives for brand awareness, engagement, and conversions.
• Strong expertise in Conversion Rate Optimization (CRO), including A/B and multivariate testing, funnel analysis, and interpreting user behavior via tools like Google Analytics, Hotjar, and VWO, resulting in improved web conversion rates and reduced CPA across paid performance channels.
• Experience in leveraging GenAI and automation tools to enhance creative production, personalize messaging, and maximize impact from paid ad spends.
• Ability to set up, measure, and scale experiments across various performance marketing platforms, collaborating effectively with cross-functional teams to drive continuous optimization and business growth.

What you should have?

• 4+ years of digital marketing experience and well-versed with optimization techniques across channels
• Highly creative with excellent analytical abilities
• Strong analytical skills and the ability to analyze data
• Hands-on knowledge of ad platforms like LinkedIn, Facebook Ads, Google Adwords, including the ability to build, execute, analyze, and optimize ad campaigns on different platforms
• Ability to do competitors' research using tools like ahref, SEMrush, Linkedin, Facebook.
• Ability to prioritize tasks, identify trends and manage escalations with appropriate status updates and communications with stakeholders.

#LI: #Onsite
#WorkType: #Onsite

Perks & Benefits (India):

• Best-in-class medical insurance coverage
• Free lunch & dinner buffet
• Doorstep cab drop facility
• Education sponsorship
• Internal job transfer & global mobility programs
• Scope to represent Whatfix at global events
• We also provide uncapped incentives, bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customers

Note:

• We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it;
• We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status
• At Whatfix, we deeply value collaboration, innovation, and human connection. We believe that being together in the office five days a week fosters open communication, strengthens our sense of community, and accelerates innovation—ultimately helping us achieve our goals more effectively. At the same time, we recognize the importance of flexibility in balancing personal and professional priorities. To support this, we offer the option to work from home up to two days per month.
• In any situation that requires additional flexibility, we’re open to considering exceptions on a case-by-case basis to ensure you’re supported in managing both work and life seamlessly.