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Market Development Representative



Sales & Business Development
Pune, Maharashtra, India
Posted on Monday, March 4, 2024

Company overview:

TraceLink’s software solutions and Opus Platform help the pharmaceutical industry digitize their supply chain and enable greater compliance, visibility, and decision making. It reduces disruption to the supply of medicines to patients who need them, anywhere in the world.

Founded in 2009 with the simple mission of protecting patients, today Tracelink has 8 offices, over 800 employees and more than 1300 customers in over 60 countries around the world. Our expanding product suite continues to protect patients and now also enhances multi-enterprise collaboration through innovative new applications such as MINT.

Tracelink is recognized as an industry leader by Gartner and IDC, and for having a great company culture by Comparably.

The role:

TraceLink is looking for experienced Market Development Representatives to join our Maharashtra-based team. As a MDR you will work together with our global Business Management, Commercial Operations, and Sales team members to intensely research companies, qualify and mature TraceLink’s inbound leads, and diligently engage prospects in order to organize meetings with Sales and Account Executives (AEs).


  • Gather market intelligence and deeply research customer and prospect accounts through public and private data sources

  • Qualify and score inbound leads to identify and prioritize key companies & personas for maximum campaign effectiveness

  • Monitor public information sources to augment accounts, leads, and opportunities with data to enhance prospecting effectiveness

  • Develop personalized strategies for using email, social media, and other channels to engage prospects to increase engagement rates

  • Quickly follow up on marketing campaigns to create and maintain account intelligence briefs for Sales Development Representatives (SDRs) and Account Executives (AEs) to prepare them for prospect and customer meetings

  • Leverage teammates (Managers, SDRs, and AEs) to develop targeted lists, call and email strategies, and messaging to drive opportunities and prospecting activities

  • Work with partners including Finance, Marketing & Sales Operations, and Business Management to enrich, cleanse and triage account data

  • Engage with functions such as Business Management, Marketing, and Sales Development Representatives to understand business priorities

  • Document activity in Salesforce and report qualitative and quantitative results on a weekly basis


  • Experience in Market Development, Business Development, or similar roles

  • Ability to effectively research, qualify, and react to leads and business opportunities

  • BA/BS or equivalent educational or professional experience

  • Experience with, Marketo, or similar applications

  • Excellent knowledge of MS Office (Outlook, Word, PowerPoint, and Excel).

  • Precise, professional communication style through both written and verbal channels

  • Professional, empathetic manner capable of managing time and prioritizing tasks effectively with autonomy

  • Proven experience working closely with cross-functional teams

  • Ability to work in a fast-paced international start-up environment

  • Ability to work US shift.

Please see the Tracelink Privacy Policy for more information on how Tracelink processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise your privacy rights. If you have questions about this privacy notice or need to contact us in connection with your personal data, including any requests to exercise your legal rights referred to at the end of this notice, please contact