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Business Manager - Track & Trace



Sales & Business Development
Wilmington, MA, USA
Posted on Friday, January 26, 2024

Company overview:

TraceLink’s software solutions and Opus Platform help the pharmaceutical industry digitize their supply chain and enable greater compliance, visibility, and decision making. It reduces disruption to the supply of medicines to patients who need them, anywhere in the world.

Founded in 2009 with the simple mission of protecting patients, today Tracelink has 8 offices, over 800 employees and more than 1300 customers in over 60 countries around the world. Our expanding product suite continues to protect patients and now also enhances multi-enterprise collaboration through innovative new applications such as MINT.

Tracelink is recognized as an industry leader by Gartner and IDC, and for having a great company culture by Comparably.

The Role

To support our rapid growth, TraceLink is seeking a business manager for our Track and Trace business to support our go-to-market strategies and expansion into adjacent markets. As more companies seek to digitalize their supply chains and execute processes with their partners, TraceLink’s multi-enterprise digital network platform provides a proven solution used by 1500+ customers and 290k+ of their supply chain partners. The Business Manager will work with General Manager and other Commercial functions to create and execute go-to-market strategies, develop campaigns to engage prospective buyers, and identify new opportunities for traceability and supply chain digitalization beyond regulatory compliance. This is a high visibility position within TraceLink with daily interactions with the senior and executive management team.


  • Research adjacent industries to identify opportunities for TraceLink’s solutions.
  • Define the challenges, capabilities, and value related to TraceLink’s solutions in these industries.
  • Identify the Ideal Customer Profile and key buyer personas and develop targeted value propositions.
  • Develop commercialization and marketing strategies for entry into adjacent industries.
  • Research competitor offerings and develop competitive positioning.
  • Collaborate with value engineering to develop models quantifying TraceLink’s value and competitive differentiation.
  • Collaborate with content marketing and sales enablement to set the strategy for lead generation and sales enablement.
  • Collaborate with product management and the services center of excellence to determine product roadmap prioritizations and service model strategies.
  • Design, implement, and manage a Customer Launch Program with support from Product Management and Services Center of Excellence teams.
  • Monitor KPIs for assigned products, including total addressable market, market penetration, win/loss analysis, and average selling price.
  • Work with the General Manager to identify strategic growth areas and business expansion.


  • A minimum of 5 - 10 years’ experience, with a prior work history in the supply chain for medical device manufacturers and pharmaceutical manufacturers with a focus on clinical supplies management.
  • Expert in understanding the current supply chain challenges within medical devices or related industries.
  • Experience working with users and business stakeholders to identify market requirements and develop business cases.
  • Experience working for healthcare SaaS solution providers or deep experience managing the selection and implementations of SaaS solutions, preferably related to the supply chain, is a plus.
  • Bachelor’s degree in a related field or equivalent experience required. MBA a plus.