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Senior Integrated Campaigns Manager-ABM

TraceLink

TraceLink

Wilmington, MA, USA
Posted on Tuesday, January 23, 2024

Company overview:

TraceLink’s software solutions and Opus Platform help the pharmaceutical industry digitize their supply chain and enable greater compliance, visibility, and decision making. It reduces disruption to the supply of medicines to patients who need them, anywhere in the world.

Founded in 2009 with the simple mission of protecting patients, today Tracelink has 8 offices, over 800 employees and more than 1300 customers in over 60 countries around the world. Our expanding product suite continues to protect patients and now also enhances multi-enterprise collaboration through innovative new applications such as MINT.

Tracelink is recognized as an industry leader by Gartner and IDC, and for having a great company culture by Comparably.

TraceLink is looking for a Senior Integrated Campaigns Manager to join our growing Global Demand Generation Team and play a critical role in scaling our business. The Senior Integrated Campaigns Manager is responsible for driving the ABM campaign planning and execution, targeting our highest-priority accounts, as part of our overall marketing strategy. This is a high impact role that is ideal for a creative marketer who enjoys executing innovative and engaging campaigns that generate qualified meetings with the right ICP at target accounts.

What you’ll do:

  • Own and drive the execution of the campaign plan for target accounts from start to finish

  • Work closely with cross functional teams to define target account lists and execute campaigns across a wide mix of marketing channels

  • Collaborate with Product Marketing to create campaign messaging that engages the buying group at targeted accounts. Map content and campaigns across personas, segments and verticals.

  • Monitor, track, and report engagement of target accounts and results across all programs and channels. Make recommendations and campaign optimizations based on analysis and results.

  • Partner closely with the Events and the Market Development (MDR) teams during pre-event planning to develop a targeted outreach plan to selected accounts to generate onsite meetings, and an orchestrated post-event follow-up plan.

  • Collaborate with the MDR team to ensure that they have the content assets, right offers and anything else needed for prospecting into target accounts as part of pre-event and post-event follow-up.

  • Ensure timely deployment of initiatives and campaigns by working closely with Integrated Campaign Project Management team

  • Enhance our existing digital campaign strategy and work alongside our Digital and Operations team to implement best practices for audience engagement and optimize spend

  • Continuously test and develop new strategies and tactics across all channels to increase touch points within a buyer’s journey to deliver high quality leads at an acceptable CPL.

  • Collaborate with cross-functional marketing teams on campaign concepts, content requirements, buyers journey development, and digital marketing execution to ensure qualified meeting targets are met

We are looking for you if you have

  • 5 - 7 years in Demand Generation for B2B SaaS, ideally 3+ years’ experience in ABM, preferably in Cloud ERP software or Data Management solutions

  • Detail-focused, self-starter with strong cross-functional project management skills. Ability to focus on tactical execution to get the job done

  • Experience with ABM tech stack, i.e., Demandbase, ZoomInfo, Mutiny, Terminus, etc., in addition to experience with Marketo and Salesforce

  • Exceptional quantitative and problem-solving skills. Ability to analyze data, overcome data noise and make data-driven decisions.

  • Hands-on experience managing campaigns across multiple platforms

  • Excellent written and verbal communication skills

  • Ability to deal with ambiguity in a fast-paced environment with an openness to change course as needed

  • Highly collaborative, energetic and proactive team player

  • Strong focus on marketing metrics and continuous learning/improvement

  • Experience in Pharmaceutical or Life Sciences Supply Chain industries is a plus

  • Bachelor’s degree