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Marketing Development Representative (USA shift)



Marketing & Communications
Pune, Maharashtra, India
Posted on Wednesday, October 4, 2023

Company overview:

TraceLink’s software solutions and Opus Platform help the pharmaceutical industry digitize their supply chain and enable greater compliance, visibility, and decision making. It reduces disruption to the supply of medicines to patients who need them, anywhere in the world.

Founded in 2009 with the simple mission of protecting patients, today Tracelink has 8 offices, over 800 employees and more than 1300 customers in over 60 countries around the world. Our expanding product suite continues to protect patients and now also enhances multi-enterprise collaboration through innovative new applications such as MINT.

Tracelink is recognized as an industry leader by Gartner and IDC, and for having a great company culture by Comparably.

TraceLink seeks Market Development Representatives (MDR) to join our team onsite in Pune. As an MDR at TraceLink your role is to qualify and mature TraceLink’s inbound leads globally.

As an MDR you will:

  • Gather market intelligence and deeply research customer and prospect accounts through public and private data sources

  • Qualify and score inbound leads to identify and prioritize key companies and personas for maximum campaign effectiveness

  • Monitor public information sources to augment accounts, leads, and opportunities with data to enhance prospecting effectiveness

  • Develop personalized strategies for using email, social media, and other channels to engage prospects to increase engagement rates

  • Quickly follow up on marketing campaigns to create and maintain account intelligence briefs for Sales Development Representatives (SDRs) and Account Executives (AEs) to prepare them for prospect and customer meetings

  • Leverage teammates (Managers, SDRs, and AEs) to develop targeted lists, call and email strategies, and messaging to drive opportunities and prospecting activities

  • Work with partners including Finance, Marketing, Sales Operations, and Business Management to enrich, cleanse and triage account data

  • Engage across functions to understand business priorities

  • Document activity in Salesforce and report qualitative and quantitative results on a weekly basis

  • Work shifts to support the business needs of EMEA, APAC, NA and LAD

What qualifies you for this opportunity:

  • Experience in Sales Development, Business Development, or similar roles in a software organisation

  • Proven ability to effectively research, qualify, and react to leads and business opportunities

  • Exhibit a professional communication style through both written and verbal channels

  • Confident user of, Marketo, or similar applications and the MS Office Suite

  • Operate in a professional and empathetic manner capable of managing time and prioritising tasks effectively

  • Educated to degree level