VP of Marketing
Toku
Marketing & Communications
Mexico City, Mexico
Posted on Mar 27, 2025
Key responsibilities:
- Develop and execute Toku's marketing strategy to support business growth and market expansion.
- Lead digital marketing efforts, including demand generation, content marketing, SEO/SEM, and social media.
- Drive product marketing initiatives to ensure effective positioning and messaging to target B2B and final customers.
- Analyze market trends, customer needs, and competitive landscape to refine marketing strategies.
- Manage and optimize marketing budgets to maximize ROI across channels.
- Build strong relationships with key stakeholders, including sales, product, and customer success teams.
- Monitor and report on key marketing KPIs, including lead generation, conversion rates, and customer retention.
- Oversee brand development and ensure consistency across all marketing materials and channels.