Companies you'll love to work for

Growth Marketing Manager

Toast

Toast

Marketing & Communications, Sales & Business Development
Remote
Posted on Tuesday, June 18, 2024

We are a rapidly growing company that’s revolutionizing the way the restaurant industry does business by pairing technology with an extraordinary commitment to customer success. We help restaurants streamline operations, increase revenue, and deliver amazing guest experiences through our platform that combines restaurant point of sale, guest-facing technology, and award-winning customer support. Join us as we empower the restaurant community to delight guests, do what they love, and thrive.

About this roll*:

Toast is seeking a Growth Marketing Manager to execute on the funnel strategy for high value and emerging channels with a focus on our mid market buyer by building the acquisition and testing roadmap, establishing key metrics, scaling systems, and identifying ways to improve conversion throughout the funnel. This role will be responsible for effectively activating teams within and outside of marketing to hit funnel goals while also driving funnel demand with your own initiatives.

We are looking for an experienced, results-driven marketing professional who has a unique ability to coordinate a program, could double as a Marketing Ops pro and is delighted by data. The ideal candidate has an ABM marketing background who is looking to build funnels from the ground up, can easily switch gears between goal setting, executing, and driving cross-functional buy-in. This is a perfect opportunity for a talented marketer looking to make a mark at a rapidly growing company.

Key responsibilities

  • Drive strategic roadmap with channel leads allowing Toast to scale and drive efficiency throughout the funnel - focus on campaign alignment, channel budgeting, and Mid Market KPIs.
  • Get buy-in on programs, influence cross functionally and activate team members to drive program success.
  • Manage and optimize digital programs with a data-driven testing approach for continuous optimization.
  • Forecasting & Funnel definition and reporting - in partnership with marketing operations & business intelligence.
  • Identify gaps in infrastructure and partner cross functionally to roadmap and execute on path to ideal MM/E account based funnel reporting.
  • Multi-touch program management using nurtures, surround sound planning, and targeting strategies.
  • Take ownership of programs at a fast pace and quickly be seen as an expert

Do you have the right ingredients*:

  • Experience with a broad array of Marketing channels, including, but not limited to, SEM and Paid Social, CRO, Email Marketing, Content Marketing, and more.
  • Demandbase ABM Certified or equivalent is a plus
  • Experience with Salesforce and business intelligence tools like Looker or Tableau
  • Testing methodology: can build an MVP with little to no technical debt and always has eye on path to scale
  • Deep understanding of funnel measures (LTV to CAC, MQL to Opp, etc.) and how those translate to initiative and business success
  • Track record of building strong partnerships across the organization

#LI-DNP

#LI-DNI

*Bread puns encouraged but not required

Our Spread* of Total Rewards
We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.

The base salary range for this role is listed below. The starting salary will be determined based on skills and experience. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits.
Pay Range
$95,000$152,000 USD

We are Toasters

Diversity, Equity, and Inclusion is Baked into our Recipe for Success.

At Toast our employees are our secret ingredient. When they are powered to succeed, Toast succeeds.

The restaurant industry is one of the most diverse industries. We embrace and are excited by this diversity, believing that only through authenticity, inclusivity, high standards of respect and trust, and leading with humility will we be able to achieve our goals.

Baking inclusive principles into our company and diversity into our design provides equitable opportunities for all and enhances our ability to be first in class in all aspects of our industry.

Bready* to make a change? Apply today!

Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact candidateaccommodations@toasttab.com.