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Senior Manager, International Web Strategy



Toronto, ON, Canada
Posted on Saturday, September 2, 2023

We are a rapidly growing company that’s revolutionizing the way the restaurant industry does business by pairing technology with an extraordinary commitment to customer success. We help restaurants streamline operations, increase revenue, and deliver amazing guest experiences through our platform that combines restaurant point of sale, guest-facing technology, and award-winning customer support. Join us as we empower the restaurant community to delight guests, do what they love, and thrive.

Toast is looking for a passionate Senior Manager, Website Strategy to develop and drive the international growth strategy for properties. The ideal candidate is well versed in funnel management, website testing, localization and internationalization, and has a solid understanding of digital UX. This role will work closely with country marketing teams on global website strategy and prioritization of deliverables. Being proactive, innovative with strong communication skills are the keys to success. You must be comfortable navigating ambiguity and engaging across the entire company to drive business impact with a strong bias towards providing the best digital experience possible.

About this roll* (Responsibilities)

  • Paint and deliver the regional website strategy and vision

  • Drive user research to understand customer priorities and pain points to develop robust hypotheses, launch experimentation, and share learnings based on testing results

  • Perform website audits, interpret data, identify key findings and make recommendations based on UX best practices and usability standards

  • Work with country marketing team to develop roadmap focused on driving measurable increases in conversion rates and funnel impact

  • Ladder roadmap up to funnel goals and track against performance

  • Work closely with cross functional partners to balance intake process vs. web strategy driven roadmap and make tradeoff decisions

Do you have the right ingredients*? (Requirements)

  • Previous experience and technical acumen in scaling global web properties, currencies and payment methods

  • Strong understanding of global marketing and localization best practices, including general knowledge of international data protection and privacy regulations

  • Excellent written and verbal communication skills with teams, peers and senior leaders

  • Test and learn mindset with strong marketing instincts and proven track record of leveraging data to influence and make decisions

  • Enjoys being collaborative with stakeholders and team members in order to produce the best possible project outcomes

  • Proactive and innovative self-starter with strategic thinking and strong problem solving capabilities

  • Understanding of Google Analytics and how to best leverage this and other analytics tools

  • Experience with A/B and multivariate testing and general knowledge of related statistical concepts

Our Spread* of Total Rewards
We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at



We are Toasters

Diversity, Equity, and Inclusion is Baked into our Recipe for Success.

At Toast our employees are our secret ingredient. When they are powered to succeed, Toast succeeds.

The restaurant industry is one of the most diverse industries. We embrace and are excited by this diversity, believing that only through authenticity, inclusivity, high standards of respect and trust, and leading with humility will we be able to achieve our goals.

Baking inclusive principles into our company and diversity into our design provides equitable opportunities for all and enhances our ability to be first in class in all aspects of our industry.

Bready* to make a change? Apply today!