Marketing Copywriter and Content Strategist
Stride
Stride enables independent workers to reap the benefits of their independence. We simplify the challenges of being self-employed by helping workers handle the complexities of insurance, finances, and taxes — in one convenient platform. Since we were founded in 2014, we have helped over 3.7 million workers save an estimated $5.4 billion on their taxes and monthly health insurance premiums.
Stride partners with over 100 leading companies like Uber, Amazon, DoorDash, and Instacart to provide their independent workers with access to our benefits platform. The company is backed by $96 million in capital from Venrock, New Enterprise Associates, Fidelity’s F-Prime Capital Partners, Mastercard, Allstate and King River.
Cash compensation range: $ 113 - 136K USD annually + equity
About the Role:
We are seeking an experienced Copywriter and Content Strategist to develop engaging, consistent copy across all communication channels, ensuring alignment with Stride’s brand voice. In this role, you will create authentic messaging and storytelling for our products and services, collaborating closely with teams in marketing, product, and design. You will also oversee Stride’s messaging guidelines and play a key role in shaping our content strategy. This position reports to the Brand & Content Marketing Manager and requires strong project management skills.
Responsibilities:
- Develop and write all marketing content across multiple channels and touch-points
- Maintain a library of key content, testimonials, company stats, and brand messaging
- Write marketing copy for all our emails, in-app messages, social media posts, ads, websites, blogs
- Deliver copy for all in-product copy requirements in collaboration Product and Engineering teams
- Collaborate with brand management on content strategy, including leveraging SEO best practices to ensure all content is optimized for search
- Build a deep understanding of our diverse audience and identify ways to effectively reach and communicate to them across the entire marketing funnel
- Make complex topics like insurance and taxes easy for our audience to understand
- Build experiments and tests with different copy treatments for subject lines, pre-headers, body copy, calls-to-action, and other places where we interact through writing
- Oversee and maintain Stride’s messaging guidelines, including the editorial process, approved key statistics and metrics to support our value proposition, and style guide
- Ensure brand voice consistency across all mediums
- Leverage data to make informed recommendations and improvements to our copy across all mediums
Required qualifications:
- 5+ years of demonstrated experience writing direct-to-consumer marketing copy
- Experience working across multiple modalities & mediums
- Experience with complex project management in a marketing environment
- Ability to write about complex topics at a 5th-grade reading level
- Strong verbal and written communication skills
- Strong grasp of spelling, grammar, and punctuation
- Experience using creative copy to improve open rates and engagement and audience/business growth
- Strong familiarity with AP style guidelines
- SEO experience
Nice to haves:
- Experience in graphic design
- Ability to write in Spanish
- Familiarity with the benefits and/or financial products space
- Examples of writing or portfolio
Helpful Information:
This resource will help explain Stride’s Compensation Philosophy and compensation practices, and will answer some common questions you might have.
Stride’s Compensation Philosophy utilizes a National Payscale, which is designed to fairly and equitably pay employees based on their performance and impact regardless of geographic location. For employees in the United States, our National Payscale leverages San Francisco Bay Area market data to determine our compensation bands for cash, commissions, or bonus (if applicable) and equity.
Unless otherwise noted, the cash compensation above is the total salary and does not include a bonus. In addition to cash compensation, all full-time Striders will be given stock options to participate in Stride’s equity incentive program. We want all Striders to be an owner of the company, value that ownership, and be able to participate in any future positive outcomes for the company.
Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications, and other job-related reasons. Our compensation ranges are designed to be competitive, equitable, and growth-oriented.
We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks Stride offers to all US-based employees.
At Stride, we believe in compensating Striders in ways that are true to their value in the marketplace, that inspire and motivate the team to execute our vision, that shape behavior toward productively building and sustaining Stride's culture, and that support the risks and rewards of a fast-growing technology company.
We know the confidence gap and imposter syndrome are a real thing. This can get in the way of meeting incredible candidates, so please don’t hesitate to apply — we’d love to hear from you!
Stride is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.