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Director, Demand Generation

Simon Data

Simon Data

Sales & Business Development
United States · Remote
Posted on Thursday, May 2, 2024

About Us

Simon Data was founded in 2015 by a team of successful serial entrepreneurs with a passion for transforming data to drive real-world results. We are building a best-in-class enterprise Customer Data Platform that empowers marketers to create personalized data-driven experiences for the customers. We’re scrappy problem solvers who believe in tackling big challenges with disruptive thinking and giving our customers the support they need to deliver great next-generation experiences at scale.

At Simon, we firmly believe that business success starts and ends with people. We all do our best work when we are surrounded by other friendly top performers who want to succeed together. This attitude is core to our values. When you trust your team, invest in their development, and give them ownership, great things happen.

The Role

As our Director of Demand Generation, you’ll coach and lead a team of world-class marketers to drive the growth of Simon Data.

We are looking for a scrappy builder who likes getting into the details of b2b demand generation. To be successful in this role, you will interact with our product, sales, customer success, and partnerships teams. Reporting directly to the Head of Marketing and Partnerships, this role will be responsible for generating pipeline for our Go-To-Market Sales team.

The ideal candidate has experience with B2B growth marketing, thrives in a dynamic environment, loves to manage demand marketing teams, and has a proven track record of building and executing programs that have driven net new revenue growth. But, most of all, while this is a leadership role, you will also be rolling up your sleeves, cracking open a Google Sheet, and diving into the numbers. This is a player-coach role.

What You’ll Do

  • Develop and maintain a full-funnel digital strategy to attract, nurture, and convert new leads into opportunities across all marketing channels, including content, webinars, field events, paid ads, product launches, and inbound/outbound strategies.
  • Manage a small-yet-mighty team of content and growth marketers to coordinate marketing efforts across all touchpoints.
  • Collaborate with the entire Simon org to build marketing programs that drive business results.
  • Continuously improve messaging and targeting to ICP audiences.
  • Experiment with non-traditional channels to unlock new streams of pipeline for the business.
  • Develop and manage team OKRs


  • 10+ years of growth marketing experience for B2B brands with a proven track record of optimizing marketing campaigns to boost primary KPIs.
  • Strong grasp of growth marketing principles, primarily conversion best practices in copywriting, landing page design, and nurture series development.
  • Demonstrated ability to understand buyer journey stages and audience personas to effectively nurture leads through the funnel.
  • Ability to think analytically to set and exceed performance targets.
  • Proficiency with Salesforce CRM to measure and analyze pipeline generation and closed-won revenue generated from demand generation initiatives
  • Experience using ABM strategies to market high-ACV SaaS products with 60+ day sales cycles and build sales pipeline.
  • Proficiency in Hubspot or similar marketing automation tools.
  • Knowledge of SEO tools and best practices
  • ​​Working knowledge of web and app technology: cookies, pixels, SDKs, tracking, tagging, APIs. Segment and /or Google Tag Manager.
  • Background with community building on social channels such as LinkedIn, Slack, newsletters, and others is a plus, but not required.

What We Offer

  • 100% coverage of medical premiums for employee AND family
  • Flexible PTO
  • Generous Maternity and Paternity Leave
  • Remote work, quarterly wellness, and client support stipends
  • Professional Development stipend

In compliance with the state and city salary transparency requirements, the potential salary for this position is from $81,000 to $275,000 which represents a range commensurate with experience.

Visa sponsorship for this role is currently not available.


We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.