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US Customer Insights & Analytics, Associate Director

Semma Therapeutics

Semma Therapeutics

Customer Service, Data Science
Boston, MA, USA
Posted on Tuesday, May 21, 2024

Job Description

The Associate Director will be responsible for delivering commercial insights to inform strategic choices and commercial decisions in hemoglobinopathies (SCD/TDT) and other categories. As an integral member of the extended brand team, the Associate Director will maintain a pulse on critical business questions to formulate and execute an insights plan (involving either primary market research or data analytics) to answer them.

This is a hybrid/on-site role based in Boston, MA (3 days onsite, 2 days remote on a weekly basis).

Key Duties and Responsibilities:

  • Function as a key partner to the Marketing lead and provide objective perspective and insights

  • Formulate a comprehensive insights generation plan to address a spectrum of business questions using the appropriate methodology

  • Independently design and execute primary market research that addresses key business questions

  • Define data analytics needed to answer ongoing business questions and oversee its execution

  • Run the analytics coordination forum which provides cross-functional alignment on analytics activities supporting the program

  • Maintain a current summary of all the insights supporting a disease area in the form of an Insights book

  • Develop the situation analysis for the Brand Planning process

  • Maintain a strong understanding of the LRP forecast model and provide assumptions that inform the Long-Range Plan

Knowledge and Skills:

  • Depth of knowledge in a variety of primary market research methodologies; substantial experience managing design and execution of primary market research projects

  • Strong complex quantitative analysis skills; experience running own analyses as well as partnering with advanced analytics professionals, and interpreting results

  • Domain knowledge of real-world data (large scale open or closed insurance claims, EHR), and/or other related data sources from providers and health systems

  • Experience working in rare disease and knowledge of cell & gene therapies

  • Past US launch and inline brand experience strongly preferred

  • Exceptional written and verbal communication skills – able to synthesize and distill complex information into a compelling narrative

  • Proactive orientation - able to anticipate issues, engage with stakeholders and plan accordingly

  • Demonstrated experience as a trusted advisor and thought partner to stakeholders

  • Comfortable with ambiguity; able to effectively structure problems and solution approaches

Education and Experience:

  • Bachelor’s Degree in relevant discipline required

  • Typically requires 8 or more years in bio-pharma marketing, market research and/or analytics, management consulting, or the equivalent combination of education and experience


Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at