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Job Description

General Summary:

The Digital Marketing Senior Manager will be part of the Commercial team, primarily contributing to the development and implementation of a Multi-Channel marketing strategy for the specified brands or therapy areas in the target markets. The incumbent will contribute to key digital activities that allow Vertex to communicate the brand and portfolio messages to our target audience in a customized way. The incumbent, under guidance, will contribute to building the multi-channel approach from concept to completion to ensure that Vertex communicates effectively via various channels and meets business objectives. This position will work closely with business stakeholders in the International, Global and local teams to ensure that specific needs are identified and incorporated into various digital initiatives. This individual will report to the Digital Customer Engagement Lead.

Key Duties and Responsibilities:

• Lead digital initiatives within IHQ and/or target market, working closely with the Sales, Marketing and Public Affairs teams
• Support commercial leads in optimizing campaigns with digital components
• Manage current and future digital commercial channels by setting content priorities, facilitating timely deployment, and partnering with agencies to execute required tasks
• Be the first point of contact to provide support with digital channel related queries
• Lead all phases of digital production and User Acceptance Testing (UAT) of digital assets and campaigns
• Help establish and deliver the brand metrics and KPIs for digital components, as well as set analytics priorities for digital tactics
• Guide the business to develop vision and strategy around digital channels and campaign/commercial components
• Build understanding of customer preferences and drive suggestions for adapting campaign elements
• Builds and prioritizes capability roadmap with clear milestones, dependencies and ensures clear lines of communication with global platform development teams
• Aligns business priority decisions with IT, cross-functional teams, and other international & global stakeholders
• Platform Product Owners to understand implications of each other’s projects, and amend roadmap accordingly
• Support with building customer engagement plans that leverage digital tactics
• Establish collaborative and productive, professional relationships with key stakeholders, including commercial leads, North American and International digital marketers, IT teams, as well as creative and digital production agencies
• Drives and gathers business requirements to meet development timelines. Proactively identifies new improvements to platforms and incorporating subject matter expertise and user feedback
• Provide feedback to commercial teams on digital brand execution, sales experience with digital platforms, and opportunities for optimization of user experience
• Oversee budget and agency execution of digital tactics and manages agency partners to ensure budget is not exceeded and timely deliverables are executed
• Acts as a mentor for team members with less experience

Knowledge and Skills:

• Experience with Pharma/ biotechnology Salesforce web products, preferably as a Product Owner
• Strong Digital execution experience in multichannel and/or omnichannel marketing
• Strategic thinker with demonstrated ability to execute ‘hands on’ while being innovative and flexible
• Understanding of Web & Mobile technologies
• Experience with product roadmaps development and influencing key stakeholders for buy in on business priorities
• Ability to work in a fast-paced, evolving environment; focus on multi-tasking, self-prioritized workload and time-management skills
• Ability and desire to understand the product needs of the future and influence all stakeholders to prioritize them
• Excellent communication and presentation skills with proven ability to explain complex information to others
• Proven ability to work with external business partners and vendors
• Able to develop rapport and credibility with key stakeholders and comfortable leading without authority across functions and geographies
• Demonstrated ability to work independently, and manage complex projects that require collaboration across functional and geographic areas
• Experience managing or leading more junior team members
• Broad understanding of pharma regulatory rules and regulations
• Experience in pharmaceutical marketing or commercial teams, or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)
• Integrity and diversity mindset

Education and Experience:

• Bachelor's degree in marketing, business, scientific area, or related field Successful track record in pharma with relevant experience in a commercial pharma role (Marketing, Sales, Digital) and/or pharma consultancy , or equivalent combination of education and experience

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