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Marketing Automation Solution Architect

Semma Therapeutics

Semma Therapeutics

Marketing & Communications, IT
Boston, MA, USA
Posted on Tuesday, August 22, 2023

Job Description

General Summary:

The Marketing Technology team is playing a crucial role in enabling our commercial expansion as Vertex commercializes into new disease areas and brings more transformative medicines to patients around the world.

As the Marketing Automation Solution Architect, you are responsible for the design of secure, scalable, and reliable solutions that interpret data-driven behavioral triggers and orchestrate cross-channel activities to drive engagement by providing personalized customer experience across various channels.

You translate business requirements into technical deliverables that guide implementation including reference architecture, functional specifications and tech ready acceptance criteria for user stories. You will support the overall marketing automation strategy by defining the architecture that implements data-first best practices.

Key Duties and Responsibilities:

  • Understand the business need and provide the solution architecture that best addresses the technical and business requirements

  • Be the trusted advisor to our business engagement leaders, and the broader cross functional teams

  • Provide technical effort estimates and timelines

  • Lead the technical implementation of new Marketing automation solutions

  • Lead the development teams responsible for the implementation of marketing automation services

  • Develop technical integration approaches, including data flow and architectural diagrams/visuals; deliver integration architecture strategies that can span Marketing Automation, CRM and Service platforms

  • Develop customized presentations, demonstrations, and prototypes

  • Define and implement innovative, data-driven marketing automation capabilities that enable Vertex to scale and enter new disease areas

  • Implement, and sustain key global marketing technology platforms including Customer Data Platform (CDP), Marketing Automation, Content Management and Digital Asset Management to support omnichannel engagement strategies and optimal digital experience

  • Partner with other Data, Technology and Engineering functions to ensure marketing data integrity, security and compliance

  • Develops future state marketing automation blueprints that meet strategic business objectives and ensure the appropriate level of quality. Develops roadmaps to meet these objectives.

Knowledge and Skills:

  • Practical knowledge of best practices in data integration, marketing automation and security

  • General knowledge of data privacy, regulation and data collection best practices

  • Proven ability to stay abreast of industry and technology trends

  • Advanced knowledge of API’s and integration services

  • Expert knowledge of customer data platforms and master data management

  • Expert knowledge in marketing automation architecture

  • Advanced problem solving and design skills

  • Customer service orientation

  • Excellent communication skills; especially for explaining complex topics

Education and Experience:

  • Bachelor's degree in Computer Science, software engineering or other related technology degree.

  • Typically requires 8 years of experience or the equivalent combination of education and experience

  • 5+ years of experience as an IT Architect or Business Analyst, with a track record in designing and implementing enterprise marketing automation solutions (e.g. SFMC, Marketo, Eloqua)

  • Strong analytical skills, structured approach to problem solving, and desire to continuously explore new technologies.

  • Ability to adaptively communicate with developers, other architects, management as well as business stakeholders

  • Experience implementing myriad of technologies and platforms such as Salesforce Marketing Cloud, Snowflake, Customer Identity and Access Mgmt, Veeva Digital Asset Management (DAM)

  • Agile - Experience working within and leading in an AGILE team framework

  • Ability to clearly articulate requirements, identify gaps, mitigate issues, and reach consensus within a Sales and Marketing technology ecosystem

  • Life Science or Pharmaceutical Industry experience preferred

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at