Director, Direct Mail Marketing Strategy and Analytics
Prosper Marketplace
Marketing & Communications, Data Science
United States
USD 202k-277k / year
Posted on Feb 5, 2026
Your role in our mission
We are seeking a Marketing Director to lead and scale the Direct Mail marketing strategy efforts for our Personal Loan and Credit Card businesses. The candidate will lead a team of managers, analysts and agencies and will be responsible for leveraging advanced analytics to resiliently grow our Direct Mail channel. This includes strategy development, analytics, mail selection optimization, creative optimization, performance reporting, and development of robust learning agenda to drive continued innovation.
The successful candidate will combine the skills of a strategic thinker with the ability to run a complex execution engine. On the strategy front, this person will continuously look out for opportunities to optimize and grow the channel and present insights and recommendations up to C-level executives. On the execution side, they will be able to manage multiple workstreams with a high attention to detail. Ability to partner well with peers and senior leaders within and outside of marketing including Credit Risk, Data Science and Finance is a must as well.
How you’ll make an impact
- Lead prioritization, development and execution of a strategic marketing agenda to attract, engage, and convert prospects & current customers through Direct Mail marketing
- Build a deep understanding of our end-to-end mail execution process that involves multiple teams (Campaign Execution, Credit, Marketing, etc.) and how we capture DM response data within our prospect database that feeds future insights, and execute this process on a monthly basis with minimum errors.
- Drive testing strategies to inform targeting, creative, & landing page optimization that engage consumers and drive business results.
- Oversee the Direct Mail channel strategy ensuring the strategy is aligned to business priorities and campaigns are efficient and effective
- Analyze cross-channel interactions i.e., how DM influences other marketing channels and other channels’ impact to DM.
- Build deep expertise in our DM Targeting models, partner with the Data Science team to continuously improve our targeting efficiency.
- Steward the maintenance and monitoring of channel efforts with internal team members & partners
- Keep pace with industry trends and best practices to drive channel innovation
- Key stakeholder in business planning and budgeting
Skills that will help you thrive
- Bachelors degree
- 12+ years of experience driving informative decisions through analyses; Master’s or PHD degrees may offset experience
- 7+ years managing prescreen direct mail programs at scale (5M+ mail pieces/month), ideally within consumer lending or financial services.
- 7+ years of analytics leadership experience, building and prioritizing teams and objectives based on company strategy
- Deep knowledge of analytical tools and techniques to drive business outcomes. Advanced analytical skillset using tools such as SQL, SAS, R, or Python. Experience leveraging data visualization and digital marketing tools such as Power BI
- Innovative and capable of developing a highly analytical approach to solving problems; strong data and insights intuition, intellectual curiosity
- Strong cross-functional communication and influencing skills, including experience presenting to and getting buy-in on strategy from senior executives
- Experience in marketing and in particular direct mail marketing is preferred
- Lending or consumer finance industry experience preferred
Preferred Skills
- Thorough understanding of direct mail marketing campaigns are designed and executed, from identifying prospects to be mailed in our prospect database, culminating in sending out marketing solicitations through our print vendors.
- Experience using bureau data and non-bureau data within a prospect database solution
What we offer
- The opportunity to collaborate with a team of creative, fun, and driven colleagues on products that have an immediate and significant impact on people's lives
- The opportunity to work in a fast-paced environment with experienced industry leaders
- Flexible time off, comprehensive health coverage, competitive salary, paid parental leave, and other wellness benefits
- A bevy of other perks including Udemy access, childcare assistance, pet insurance discounts, legal assistance, and additional discounts through Perkspot
- The ability to work remotely in the United States
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About Us
Founded in 2005, Prosper introduced U.S. consumers to an innovative new approach to personal finance called peer-to-peer lending. Twenty years later, Prosper has helped over 2 million customers achieve financial well-being through a comprehensive suite of products. Prosper’s flagship personal loan marketplace continues to offer a unique value for borrowers and investors alike. Home equity loans and lines of credit through Prosper provide homeowners a range of options and choices for tapping into the equity they’ve worked hard to build. The Prosper® Card supports people seeking access to credit and flexibility in managing their finances. Regardless of the product, Prosper is dedicated to meeting people where they are in their financial journey, in order to advance their financial well-being.
We’re on a mission to hire the very best, and we are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere. It is important to us that every hire connects with our vision, mission, and core values. Join a leading fintech company that’s democratizing finance for all!
Our Values
Diversity expands opportunities
Collaboration creates better solutions
Curiosity fuels our innovation
Integrity defines all our relationships
Excellence leads to longevity
Simplicity guides our user experience
Accountability at all levels drives results
Applicants have rights under Federal Employment Laws.
California applicants: please click here to view our California Consumer Privacy Act (“CCPA”) Notice for Applicants, which describes your rights under the CCPA.
At Prosper, we're looking for people with passion, integrity, and a hunger to learn. We encourage you to apply even if your experience doesn't precisely match the job description. Your unique skill set and diverse perspective will stand out and set you apart from other candidates. Prosper thrives with people who think outside of the box and aren't afraid to challenge the status quo. We invite you to join us on our mission to advance financial well-being.
Prosper is committed to an inclusive and diverse workplace. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law, including the San Francisco Fair Chance Ordinance. Prosper will consider for employment qualified applicants who are non-US citizens and will provide green card sponsorship.
202000 - 277000 USD a year
Compensation details: The salary for this position is $202k - $277k annually, plus bonus and generous benefits. In determining your salary, we will consider your location, experience, and other job-related factors.