About the Role

We are seeking a creative, analytical, and performance-driven Copywriter to join our team. The ideal candidate will craft compelling ad scripts and copy for high-impact performance campaigns across platforms such as Facebook and Google. If you excel at blending creativity with data-driven optimisation, this role is perfect for you.

Key Responsibilities

1. Script writing for Performance Ads

• Develop engaging, persuasive, and conversion-focused video ad scripts.

Understanding of how to improve hook and hold

• Tailor scripts to suit platform-specific performance formats.

2. Ad Copy writing

• Write clear, impactful, and high-performing copy for social media and search campaigns.

3. Trend & Audience Analysis

• Stay updated on industry trends, platform updates, and audience insights.

• Integrate learning into creative development.

4. Performance Optimisation

• Monitor key ad metrics and identify opportunities to refine creatives.

• Continuously iterate scripts and copy to improve performance.

5. Creative Collaboration

• Work closely with designers and video editors to ensure seamless translation of scripts into compelling videos/visuals.

6. Shoot Participation

• Attend shoots to guide execution and align the final output with the creative vision.

7. Performance Analysis

• Use campaign data to evaluate effectiveness and evolve creative strategy.

Requirements

• Bachelor’s degree in Mass Media, Copy writing, Advertising, or related fields (preferred, not mandatory).

• Minimum 1 year of experience in copy writing, preferably for D2C brands or in performance-marketing (in agencies)

• Strong understanding of Facebook and Google ads, including creative best practices.

• Ability to combine creative storytelling with analytical decision-making.

• Excellent command of English and Hindi with strong narrative skills.