Marketing Operations Manager
Odaseva
Marketing & Communications, Operations
San Francisco, CA, USA
Posted on Jul 2, 2024
About Odaseva:
Odaseva helps Salesforce enterprises protect and secure their most valuable asset - data.
With the Odaseva Enterprise Data Security Platform, data-driven enterprises can secure critical Salesforce data against evolving threats, maintain operational integrity, and comply with data regulations.
Global Fortune 500 companies like LVMH, Michelin, Schneider Electric, Toyota, Capgemini and non-profits trust Odaseva with their most complex data security challenges. More than 120 million Salesforce users rely on Odaseva, and we’re backed by Salesforce Ventures.
Odaseva’s integrated suite of security products features Zero Trust architecture and real-time processing that not only meets but anticipates the stringent demands of global compliance. We provide businesses with the tools to prove recovery readiness, streamline precise data restoration, and leverage tools that protect the integrity and availability of critical data.
It's a great time to join us!
When you join Odaseva, you’ll work alongside some of the most accomplished people in the Salesforce ecosystem.
We are looking for a detail-oriented and analytical Marketing Operations Manager to join our marketing team. The ideal candidate will play a crucial role in optimizing marketing processes, managing tech stack, and driving revenue and engagement through integrated digital marketing campaigns based on data and trends. This position requires a strong blend of technical expertise, strategic thinking, and creativity to ensure our marketing efforts are efficient, data-driven, and customer-focused. Proficiency in using HubSpot and Salesforce are essential for success in this role.
Your responsibilities will be:
- Implementing, configuring, and maintaining marketing tech stack to support campaign execution, lead generation, customer engagement and accurate and consistent data flows between systems.
- Overseeing data collection, segmentation, and analysis to deliver targeted and personalized marketing campaigns while collaborating with Biz Ops to manage the health of our database and our lead management process.
- Developing and executing digital marketing campaigns across multiple channels, including email marketing, webinars, social media, search engine optimization (SEO), pay-per-click (PPC) advertising to build out lead generation, nurturing, and conversion processes.
- Using relevant analytics tools, identify key trends to provide actionable insights to improve marketing effectiveness and ROI.
- Establishing robust reporting mechanisms to measure and analyze the effectiveness of marketing campaigns, providing insights and recommendations for continuous improvement across MQLs, SQLs, pipeline, content, channels, and campaigns.
- Meeting with the Sales team to onboard and offer training / communicate marketing technology standards.
- Staying updated with the latest digital marketing trends, technologies, and industry best practices, and propose innovative ideas to enhance campaign performance.
You will bring:
- Master's degree in marketing, business, or a related field.
- 6-10 years of relevant experience.
- Proven experience in digital marketing, with a focus on lead generation, conversion optimization, and campaign management.
- In-depth knowledge of digital marketing strategies, tools, and platforms, including Salesforce, Zoom Webinar, ZoomInfo, Google Ads, Google GA4, Linkedin, HubSpot, Warmly, LeanData and ABM platforms.
- Proficiency in with marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce).
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Ability to multitask and manage multiple projects simultaneously in a fast-paced environment.
- Creative thinking and problem-solving skills to develop innovative digital marketing strategies.
- Experience with SEO and SEM strategies.
- Full professional fluency in English.
Additional Skills (Preferred):
- Certification in marketing automation platforms or CRM systems.
- Knowledge of HTML and experience with email template creation.
- Understanding of marketing attribution models.
- Experience with SEO tools such as Google Analytics, Google Search Console, Yoast SEO, etc.
Odaseva’s values are: Trust, Customer Centricity, Engagement, Excellence, Continuous Innovation, and Teamwork
Odaseva offers an inclusive, supportive work environment where talented people innovate and grow. In our work together, we seek to be smart, humble, hardworking and above all - collaborative. If this sounds like a good fit for you, we encourage you to apply.
We are:
🔥 Pro-equality, pro-diversity
🔥️ A team of smart and kind people (inspire emulation - not competition)
🔥️ A culture of professional excellence yet casual style
🔥 A place where you can make an impact and grow your career
🔥️ A company at the forefront of data & cloud innovation
🔥 A competitive employer
🔥 Truly international, with offices in Paris, San Francisco, Sydney and London
🔥 In favour of Flex office
Odaseva is an EEO employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.