Marketing Director, APAC
Neo4j
Neo4j is the leader in Graph Database & Analytics, helping organizations uncover hidden patterns and relationships across billions of data connections deeply, easily, and quickly. Customers use Neo4j to gain a deeper understanding of their business and reveal new ways of solving their most pressing problems. Over 84% of Fortune 100 companies use Neo4j, along with a vibrant community of 250,000+ developers, data scientists, and architects across the globe.
At Neo4j, we’re proud to build the technology that powers breakthrough solutions for our customers. These solutions have helped NASA get to Mars two years earlier, broke the Panama Papers for the ICIJ, and are helping Transport for London to cut congestion by 10% and save $750M a year. Some of our other notable customers include Intuit, Lockheed Martin, Novartis, UBS, and Walmart.
Neo4j experienced rapid growth this year as organizations looking to deploy generative AI (GenAI) recognized graph databases as essential for improving it’s accuracy, transparency, and explainability. Growth was further fueled by enterprise demand for Neo4j’s cloud offering and partnerships with leading cloud hyperscalers and ecosystem leaders. Learn more at neo4j.com and follow us on LinkedIn.
At Neo4j, we have always strived to help the world make sense of data.
As business, society and knowledge become increasingly connected, our technology promotes innovation by helping organizations to find and understand data relationships. We created, drive and lead the graph database category, and we’re disrupting how organizations leverage their data to innovate and stay competitive.
ROLE & RESPONSIBILITIES
Reporting to VP of Marketing, EMEA & APAC, our Director of APAC Marketing will be responsible for scaling the APAC marketing team while focusing on end-to-end success of all demand creation strategies, including campaigns, field and events marketing, ABM and strategic accounts marketing for the APAC region.
Our Director of APAC Marketing will work hand and hand with sales leadership in the APAC region to understand the revenue goals of the organization and to deliver the demand frameworks that will enable Neo4j to achieve those goals. Significant revenue is driven through the APAC region - we are looking for a strategic leader who can accelerate this growth and bring innovation to the marketing team.
KEY DELIVERABLES:
- Further scale a fully-integrated, world-class demand generation function capable of driving repeatable lead flow from major accounts in APAC.
- Manage and optimise the end-to-end lead development process jointly with marketing and sales operations. Forecast, measure, analyze and report on the impact of demand marketing activities on sales pipeline, revenue, and sales cycle length.
- Own the strategy and ROI of our APAC field organization, and events marketing programs, determining where to place the investments to maximise our revenue and set the local field teams up for success.
- Drive lead generation through ABM programs, strategic field motions, and live/virtual events.
- Bring a metrics/ROI focused approach to demand generation and know how to generate leads and track to closed loop.
- Leverage demand generation programs built in collaboration with integrated marketing, with a focus on customer acquisition through business and customer insights.
- Work with the Web/Digital team to optimise conversion - implement testing methodologies to enhance the demand creation process.
- Manage and evolve a world-class APAC field & demand team. Empower the team to grow and thrive.
- Implement a marketing operating model for APAC that collaborates closely with global marketing functions and local GTM colleagues to execute against the regional business priorities and global marketing initiatives.
QUALIFICATIONS
- A demand & field marketing oriented career defined by progressively expanding leadership roles in successful/recognizable B2B technology companies.
- Ability to communicate at the executive level to lead and manage many projects with cross-functional stakeholders, while having tremendous attention to detail.
- Problem-solver, strategic thinker, business acumen and the ability to find creative ways to analyse, strategise, and optimise performance.
- Excellent interpersonal and communication skills — both written and verbal.
- Roll up the sleeves attitude; we are looking for a player-coach and a business partner that is data-driven and highly analytical.
- Proven track record of leading a high performing team that creates and executes strategically.
- Strength in hiring great people; building high-performance teams and can level up a currently high performing team.
Neo4j is, without question, the most popular graph database in the world. We have customers in every industry globally, and our products are a proven product/market fit. Joining our team is an opportunity to shape the future of data and analytics. Below are just a few exciting facts about Neo4j.
- Neo4j is one of the fastest-scaling technology companies in this industry. It recently surpassed $200M in annual recurring revenue (ARR), doubling its ARR over the past three years.
- Raised the biggest funding round in database history ($325M Series F). Backed by world-class investors like Eurazeo, GV (formerly Google Ventures), and Inovia Capital, Neo4j has raised over $600M in funding and is currently valued at over $2Bn. This puts Neo4j among the most well-funded database companies in history.
- 84% of the Fortune 100 and 58% of the Fortune 500 use Neo4j. Examples include Boston Scientific, BT Group, Caterpillar, Cisco, Comcast, Department for Education UK, eBay, NBC News, Novo Nordisk, Worldline, and others.
- Co-founder and CEO Emil Eifrem has built an amazing culture that prides itself on relationships, inclusiveness, innovation, and customer success.
- Countless industry awards. Massive enterprises and individual developers/data scientists love Neo4j. A strong sense of community and ecosystem is built around the platform.
- A recent Forrester Total Economic Impact™ Study cited Neo4j as delivering 417% ROI to customers.
- Neo4j was named as a Visionary in the 2023 Gartner® Magic Quadrant™ for Cloud Database Management Systems among 19 other recognized global DBMS vendors. Neo4j was also ranked as a Strong Performer among 14 top vendors in The Forrester Wave™: Vector Databases, Q3 2024.
Research shows that members of underrepresented communities are less likely to apply for jobs when they don’t meet all the qualifications. If this is part of the reason you hesitate to apply, we’d encourage you to reconsider and give us the opportunity to review your application. At Neo4j, we are committed to building awareness and helping to improve these issues.
One of our central objectives is to provide an inclusive, diverse, and equitable workplace for everyone to develop their potential and have a positive, career-defining experience. We look forward to receiving your application.
Neo4j is a Silicon Valley company with a Swedish soul. We foster collaboration and each of us is empowered to contribute and put our innovative stamp on projects. We hire candidates who reflect the following Neo4j core values:
(we)-[:VALUE]->(relationships)
(we)-[:FOCUS_ON]->(userSuccess)
(we)-[:THRIVE_IN]->(:Culture {type: [‘Open’, ‘Inclusive’]})
(we)-[:ASSUME]->(:Intent {direction:’Positive’})
(we)-[:WELCOME]->(:Discussions {nature: ‘IntellectuallyHonest’})
(we)-[:DELIVER_ON]->(ourCommitments)
Neo4j is committed to protecting and respecting your privacy. Please read the privacy notice regarding Neo4j's recruitment process to understand how we will handle the personal data that you provide.
More information at www.neo4j.com.