What you will do

As PR & Communications Manager, you'll be the driving force behind Lighthouse's earned media strategy and social media presence, translating hospitality tech innovations into compelling narratives that position us as the industry's AI authority. This role is about landing and expanding, not just securing one-off coverage, but building Lighthouse into the trusted data source that tier-1 publications turn to first when covering hospitality technology, AI transformation, and industry trends.

You'll cultivate deep relationships with journalists at Skift, PhocusWire, and Hotel Tech Report, then expand our media footprint into business and tech publications like Bloomberg, Forbes, TechCrunch, and The Wall Street Journal. The goal isn't just coverage, it's making Lighthouse the publication that reporters cite when they need authoritative data on hotel performance, market intelligence, or AI adoption in hospitality.

You'll amplify this earned media authority through strategic social media management, building executive thought leadership on LinkedIn, engaging in industry conversations, and creating a digital presence that reinforces Lighthouse's position as the definitive voice in AI-powered hospitality.

This isn't about churning out press releases or posting for the sake of posting. You'll craft stories that make hoteliers realize they're facing an existential shift hotel technology, build executive thought leadership programs that make our team go-to sources for industry media, and establish Lighthouse's proprietary data and insights as the industry's gold standard: the kind that gets cited in research reports, analyst briefings, and AI-generated responses.

Where you will have impact

Strategic media relations & GEO optimization

• Own and execute Lighthouse's earned media strategy across hospitality trade publications, business media, and tech press
• Build and maintain relationships with key journalists and editors at Skift, PhocusWire, Hotel Business, Hospitality Technology, TechCrunch, and regional hospitality media
• Drive Generative Engine Optimization (GEO) strategy by securing earned media placements in authoritative publications that AI platforms cite as verified sources, increasing Lighthouse's "share of voice" in AI-generated responses about hospitality technology
• Identify and create story angles that position Lighthouse's AI innovations as industry-defining rather than incremental improvements
• Secure tier-1 media placements that drive both brand awareness and qualified pipeline

Social media strategy and management

• Own Lighthouse's social media strategy and execution across LinkedIn (primary), Facebook, and Instagram and other relevant platforms
• Build and manage executive social media presence, particularly CEO and senior leadership LinkedIn profiles
• Create and curate content that amplifies earned media coverage, thought leadership, and product announcements
• Engage authentically with industry conversations, journalists, customers, and key stakeholders
• Monitor social channels for brand mentions, industry trends, and media opportunities
• Collaborate with Brand & Content team to repurpose long-form content into social-native formats
• Track social media performance metrics and optimize strategy based on engagement and pipeline contribution

Thought leadership and executive visibility

• Help execute executive thought leadership programs for CEO and senior leadership team
• Pitch and secure speaking opportunities at industry events (Web Summit, AHLA, host conferences)
• Ghost-write bylines, opinion pieces, commentary for trade publications, and executive social media posts
• Position executives as authoritative voices on AI transformation in hospitality, revenue management innovation, and independent hotel empowerment

Product launch communications

• Lead PR strategy and execution for major product launches
• Create launch narratives that emphasize competitive urgency and first-mover advantage
• Coordinate with Product Marketing to align messaging across earned, owned, paid, and social channels
• Develop media kits, press releases, briefing materials, and social media launch campaigns that drive awareness and engagement

Cross-functional collaboration

• Partner with Brand & Content team on content strategy that supports PR objectives, GEO goals, and social media amplification
• Work with Demand Generation to ensure PR and social media drive measurable pipeline impact
• Collaborate with Product Marketing on launch timing, messaging hierarchy, and proof points
• Support Account Management with customer success stories and testimonials for media and social use

About our team

Lighthouse Marketing is a global team of creative thinkers who blend the art and science of marketing to amplify the brand, drive revenue, and deliver great marketing experiences. We work across time-zones, we focus on the metrics that matter, and we push each other to continually raise the bar. We embrace a customer-first approach to marketing and continually look for points of friction in the funnel that marketing can help to solve. We are on the lookout for new growth levers, we encourage experimentation, and we embrace a culture of learning and growth.

What's in it for you?

• Flexible working environment: Work from home or at one of our global offices.
• Flexible time off: Autonomy to manage your work-life balance.
• Alan Healthy benefits: 160€/month for food or nursery.
• Flexible retribution: Optional benefits through tax-free payroll deductions for food, transportation and/or nursery.
• Wellbeing support: Subsidized up to 80% ClassPass subscription.
• Comprehensive health insurance: 100% Alan coverage for you, your spouse, and dependents.
• Collaborative team: High-bar, friendly, creative, and passionate colleagues.
• Career development: Workshops, frameworks, tools, training, and processes to realize your full potential.
• Impactful work: Shape products relied on by 85,000+ users worldwide.
• Competitive compensation: Proactively maintained to value your work.
• Referral bonuses: Earn rewards for bringing in new talent.

Who you are

• 5-7 years PR/communications experience, preferably in B2B SaaS, hospitality tech, or enterprise software
• Proven track record securing coverage in tier-1 trade and business publications
• Demonstrated social media management experience, particularly building executive presence on LinkedIn
• Demonstrated ability to translate complex technical concepts into compelling narratives for non-technical audiences across PR and social channels
• Existing relationships with hospitality industry media (Skift, PhocusWire, etc.) preferred
• Experience managing product launch PR campaigns from strategy through execution
• Strong writing skills across formats: press releases, bylines, pitches, executive talking points, social media posts
• Data-driven approach to PR and social media with experience tracking and reporting on business impact
• Ability to work autonomously while collaborating across multiple stakeholders
• Comfort working in fast-paced, high-growth environment with shifting priorities

Nice to have:

• Experience in hospitality industry (hotel tech, revenue management, distribution)
• Understanding of GEO principles and how AI platforms source and cite information
• Experience with social media management tools (Hootsuite, Sprout Social, Buffer, etc.)
• Experience with PR tools like Cision, Meltwater, or similar media monitoring platforms
• Understanding of revenue management, distribution, and hotel operations
• European market media relationships (for global coverage)
• Experience building personal brands for executives on LinkedIn