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Content Marketing Manager

Carrot Fertility

Carrot Fertility

Marketing & Communications
Remote
Posted on Friday, June 28, 2024

About Carrot:

Carrot Fertility is the leading global fertility care platform, serving people of every age, race, income, sex, sexual orientation, gender, marital status, and geography. Trusted by hundreds of multinational employers, health plans, and health systems, Carrot's comprehensive clinical program delivers industry-leading cost savings for employers and award-winning experiences for millions of people worldwide. Whether there is a need for care through fertility preservation, male-factor infertility, pre-pregnancy, IVF, pregnancy and postpartum, adoption, gestational surrogacy, or menopause, Carrot supports members and their families through many of the most memorable and meaningful moments of their lives. With Carrot, you can pursue your possible.

The Role:

In this role, you must have a strong background in B2B copywriting, content distribution, customer acquisition, and have a clear grasp of branding and design best practices. You should also thrive in a fast-paced environment and nurture a collaborative and agile approach.

This is truly a cross-functional role where you will partner with Sales, Consultant Relations, Product Marketing, and Customer Success to produce dynamic, human-centric content that accelerates pipeline and influences revenue. You’ll also help build the company’s presence across earned and owned channels such as email, social media, web, in-person events, and more.

Beyond being an adaptable, and growth-minded content marketer, we’re also hoping you’ll be passionate about helping people navigate their fertility and family-building journeys through adoption, surrogacy, IVF, menopause, and more. If that’s you, welcome aboard! This role will report to Carrot’s Director of Digital Marketing.

What You’ll Do:

  • Drive, develop, and execute content marketing programs for prospective Carrot customers that align with the broader strategic objectives. Evaluate and evolve all aspects of this plan, including continually reviewing feedback and analytics; researching current and evolving audience needs; and partnering with our go-to-market teams to drive customer acquisition.
  • Collaborate with subject matter experts such as clinical providers, marketing operations, PR and events managers, and product marketers to write and create various content assets. Examples include bite-sized videos for social media, podcast and webinar scripts, case studies, clinical research summaries, nurture emails, member and customer stories, and blogs for HR leaders.
  • Create a high volume of content on an ongoing basis to attract, nurture, and convert prospective buyers into Carrot customers.
  • Partner with SEO, ABM, and broader marketing team to optimize and execute a multi-channel content distribution strategy (through social media, organic search, paid placement, email campaigns, etc.)
  • Manage a multi-channel content calendar, ensuring not only timely execution but also alignment to the overall content strategy.
  • Own the day-to-day for content creation tasks, including managing the intake of ad hoc content requests, shepherding content through the production process, and providing editorial feedback to ensure clarity and alignment with brand tone and voice.
  • Use project management software as part of the content creation, editing, and production process such as Asana, Figma, Marketo, JIRA, and Confluence.
  • Proactively cultivate a growth mindset, with a curiosity and eagerness to learn more about our customers, product, and the global fertility benefits landscape.
  • Report on content performance using data-driven insights to make recommendations for future campaigns or concepts.

The Team:

You will partner with Sales, Consultant Relations, Product Marketing, Growth & Engagement, Partnerships, and Customer Success to develop and implement content marketing initiatives.

Minimum Qualifications:

  • 5+ years of individual contributor experience in a role where you independently developed and executed content marketing programs end-to-end.
  • Experience in healthcare or B2B SaaS.
  • An excellent writer. You will be expected to write guides, case studies, website copy, landing pages, social media posts, and more.
  • Experience leveraging AI for content ideation, improving operational processes, and discovering content marketing opportunities that influence pipeline.
  • Working knowledge of on-page and off-page SEO, Google Search Console, Semrush, Ahrefs, or a similar tool.
  • Ability to distill clinical or scientific research and complex data into digestible written resources.
  • Ability to blend marketing, art, and science to deliver impactful, data-driven lead generation, pipeline acceleration, and revenue results.
  • Comfort and flexibility with the ambiguity inherent in a fast-paced startup environment.
  • An exceptional project manager with an ability to independently manage logistics, multiple projects, and evolving business needs.

Preferred Qualifications:

  • Experience with multimedia content creation such as video and audio for podcasts and social media.
  • Experience with content platforms like Showpad, ContentStack, or PathFactory
  • Working knowledge of branding, UX/UI design, graphic and illustration design
  • A background in growth marketing, demand generation, or digital marketing

Compensation:

Carrot offers a holistic Total Rewards package designed to support our employees in all aspects of their life inside and outside of work, including health and wellness benefits, retirement savings plans, short- and long-term incentives, parental leave, family-forming assistance, and a competitive compensation package. The expected base salary for this position will range from $115,000.00 - $135,000.00. Actual compensation may vary from posted base salary depending on your confirmed job-related skills and experience.

Why Carrot?

Carrot has received national and international recognition for its pioneering work, including Best Diversity, Equity, & Inclusion Product from the Anthem Awards, Fast Company's Most Innovative Companies, CNBC's 100 Barrier Breaking Startups, and more. Carrot is regularly featured in media reporting on issues related to the future of work, women in leadership, healthcare innovation and diversity, equity, and inclusion, including MSNBC, The Economist, Bloomberg, The Wall Street Journal, CNBC, National Public Radio, Harvard Business Review, and more.

Carrot is a remote-first company with teams in more than 40 states across the United States and dozens of countries around the world. It has received numerous workplace awards, including Fortune's Best Workplaces in Healthcare, Quartz’s Best Companies for Remote Workers, and Great Place to Work and Age-Friendly Employer certifications. Learn more at carrotfertility.com.