Senior Product Marketing Manager
Canary Technologies
Marketing & Communications, Product
San Francisco, CA, USA
Posted on Jul 10, 2025
About Us
Canary Technologies is changing the game for hotels with modern software powered by Canary's hospitality-specific AI platform.
Canary is utilized by 20,000+ hoteliers in 100+ countries to equip hoteliers with the technology they need to work smarter and wow their guests. Major hotel brands such as Wyndham, Marriott, IHG, Four Seasons, Rosewood, and Best Western trust Canary to deliver results.
Canary was named a 2024 Deloitte Technology Fast 500™ company, a Most Innovative Company by Fast Company and a HotelTechReport Best Place to Work — and is backed by top Silicon Valley investors like Y Combinator, F-Prime, Brighton Park Capital and Insight Partners.
Join us in shaping the future of hospitality!
About the Role
We’re looking for a Sr. Product Marketing Manager to own the go-to-market strategy for our product suite. This is a highly cross-functional and strategic role that blends proposal development, storytelling, market insight, and sales enablement to fuel growth in our most strategic customer segments.You will be the connective tissue between product, sales, marketing, and customer success—developing tailored messaging, creating compelling content, and owning the proposal development process to win high-value deals.
Responsibilities
- Develop the product launch strategy and execution playbook, from ideation to post-launch analysis.
- Serve as a central point of coordination for go-to-market efforts, working closely with Product, Sales, Marketing, and Customer Success.
- Craft compelling product positioning and messaging that resonates with our target audiences and drives adoption.
- Serve as voice of customer internallyDevelop comprehensive understanding of the competitive landscape
- Intimately understand our product suite, capabilities, vision, and roadmapAnalyze feedback from customers and sales team to refine messaging and positioning, inform growth marketing, and influence product roadmap
- Collaborate on international expansion strategies and support the adaptation of our product messaging for new markets.
Qualifications
- 8+ years of experience in proposal development, storytelling, product marketing
- Proven track record of owning GTM strategy and enablement
- Exceptional communicator, both in writing and presenting, able to articulate a clear vision.
- Strategic thinking able to balance big-picture goals with detailed execution.
- Ability to manage large, complex projects with tight deadlines and high stakes outcomes
- Strong cross-functional collaboration skills—comfortable interfacing with Sales, Product, Engineering, Finance, Customer Success and Exec teams
- A strategic thinker with a bias for action and attention to detail
- A natural leader with experience managing or mentoring team members
- Experience in hospitality, travel tech, or vertical SaaS is a plus
- Experience with international markets is a plus.
We also work hard to ensure Canary is a fun and exciting place to work! Here are some of the additional benefits:
Canary Days: As a company we want to ensure that the team has time to recharge. Each month we provide company wide days off to ensure there is at least one extended weekend or day off.
Self Improvement Club: We meet each month and share our personal goals for the month. Each individual is provided a budget towards any purchases that help us achieve these goals.
Professional Development Chats: We provide budget to help drive cross functional professional development conversations across the organization.
Travel Reimbursement: Team members are able to visit our offices across New York, San Francisco or Dallas when they choose, and are provided a travel stipend for doing so. Spend time working with the team in their office, and use the rest of your time exploring a new city!
Personal Travel Reimbursement: If you stay at a hotel that Canary works with, we provide a credit towards your stay.
Canary Technologies is an equal opportunity employer. We recruit, employ, train, compensate and promote talent regardless of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information or any other protected characteristic.