Product Marketing Manager
Canary Technologies
Marketing & Communications, Product
San Francisco, CA, USA
Posted on Nov 12, 2024
About Us
Canary Technologies is changing the game for hotels with modern software powered by Canary's hospitality-specific AI platform.
Canary is utilized by 20,000+ hoteliers in 90+ countries to equip hoteliers with the technology they need to work smarter and wow their guests. Major hotel brands such as Wyndham, Marriott, IHG, Four Seasons, Rosewood, and Best Western trust Canary to deliver results.
Canary was named a 2024 Deloitte Technology Fast 500™ company, a Most Innovative Company by Fast Company and a HotelTechReport Best Place to Work — and is backed by top Silicon Valley investors like Y Combinator, FPrime, and Insight Ventures.
Join us in shaping the future of hospitality!
About the Role
Canary is looking for a Product Marketing Manager who can lead strategic projects, design and implement scalable programs, and manage tools and processes for GTM-wide goals across marketing in alignment with sales and products teams. This role will have high visibility and involvement in both strategic and operational aspects of marketing and GTM initiatives. We are looking for someone with the experience and leadership skills to lead the planning and execution of highly cross-functional marketing and GTM activities to support Canary’s growth.
Responsibilities
- Build an intimate understanding of the business’s key drivers, proactively identifying opportunities to increase marketing share, improve performance and boost efficiency
- Own market and competitive intelligence based on data analysis and market research to help shape go-to-market planning and execution; keep a pulse on industry trends and emerging opportunities
- Develop pricing strategies based on data analysis and financial modeling; identify opportunities for pricing optimization
- Collaborate closely with Marketing, Sales, and Product teams to ensure cohesive and effective strategies, plan tactics, and share results
- Construct, plan, execute, and analyze results of account-based marketing campaigns for top tier, strategic accountsUnderstand customer motivations, pain points, needs, and desires to inform value propositions, messaging, and product packaging
- Collaborate closely with content and growth marketing teams to align on goals, initiatives, outcomes of integrated campaigns; analyze results from campaigns to provide direction on what’s working to inform campaign planning
Qualifications
- 2 - 5 years experience in management consulting, B2B SaaS, business strategy and operations, investment banking, venture capital, private equity, or similar; MBA preferred
- Strategic, yet action-oriented. Able to create structured approaches and plans from ambiguous problems or prompts and roll up your sleeves to execute against those plans
- Great communication skills to communicate your logic, process, and recommendations to cross-functional teams and senior leadership; garner support for initiatives through influence
- Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided action
- Ability to analyze data and create reports that tell a compelling story using data visualization
- Self-starter with excellent leadership and interpersonal skillsAbility to structure and manage multiple complex projects simultaneously; well organized with a high attention to detail
- Combine qualitative and quantitative insights to make recommendations to senior leaders on high value, strategic initiatives
Preferred
- Startup experience
- MBA or similar advanced degree
- B2B SaaS experience
We also work hard to ensure Canary is a fun and exciting place to work. Here are some of the additional benefits
Canary Days: As a company we want to ensure that the team has time to recharge. Each month we provide company wide days off to ensure there is at least one extended weekend or day off.
Self Improvement Club: We meet each month and share our personal goals for the month. Each individual is provided a budget towards any purchases that help us achieve these goals.
Professional Development Chats: We provide budget to help drive cross functional professional development conversations across the organization.
Travel Reimbursement: Team members are able to visit our offices across New York, San Francisco or Dallas when they choose, and are provided a travel stipend for doing so. Spend time working with the team in their office, and use the rest of your time exploring a new city!
Personal Travel Reimbursement: If you stay at a hotel that Canary works with, we provide a credit towards your stay.
Canary Technologies is an equal opportunity employer. We recruit, employ, train, compensate and promote talent regardless of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information or any other protected characteristic.