What we are looking for…

We’re seeking a Senior Product Manager for Growth to own the homeowner and guest acquisition and retention funnel across SEO, landing pages, lifecycle/email, and mobile web.

You thrive at the intersection of product, marketing, and experimentation. You are both analytical and creative, with a strong bias for action and a track record of using data to drive measurable growth. You’re passionate about SEO, lifecycle marketing, and mobile experiences, and you’re comfortable rolling up your sleeves with AI and no/low-code tools when speed matters. Most importantly, you know how to partner cross-functionally and influence teams to deliver high-impact results. In addition to driving guest journey improvements, you recognize that scaling AvantStay also depends on supply growth—bringing in new property owners and ensuring our platform effectively converts and retains them. You’ll balance acquisition and retention strategies across both sides of the marketplace to fuel long-term growth.

What you’ll do…

• Drive SEO & conversion on high-intent landing pages by partnering with SEO/Content teams, improving technical SEO, and running CRO tests (copy, layouts, CTAs, pricing displays).
• Collaborate with Marketing to optimize lifecycle campaigns (email, SMS, push). Design and iterate welcome flows, browse/abandon cart, re-engagement, and referral programs to boost signup, first booking, and long-term retention.
• Prototype and test rapidly using AI-assisted tools (v0, Bolt, Cursor) and no/low-code platforms to launch standalone pages for SEO and paid search experiments.
• Champion mobile web growth by optimizing core flows (search, listing, checkout, account) for performance, Core Web Vitals, and mobile-first usability.
• Measure what matters: define KPIs across the funnel (e.g. landing → signup, signup → booking, repeat bookings, LTV/CAC). Leverage Statsig, Tableau, and in house tools to run experiments, analyze results, and build dashboards.
• Work cross-functionally with Marketing, Sales, and Operations to align on growth roadmaps, share insights, and drive outcomes.

What you’ll bring…

• 5–7 years in product management, with 2+ years focused on growth, SEO/CRO, or lifecycle for a consumer marketplace, travel, or e-commerce product.
• Proven track record improving organic traffic, conversion rates, signup/activation, and retention—comfortable sharing experiment results and metrics.
• Hands-on experience with experimentation (Statsig, LaunchDarkly, Optimizely) & analytics tools (PostHog, GA4, Amplitude, Mixpanel, Tableaul) and SQL expertise.
• Familiarity with AI-assisted prototyping (v0, Bolt, Cursor, Lovable) and ability to stand up or edit pages using basic HTML/CSS when speed is critical.
• Strong instincts for mobile web performance, responsive design, and user experience.
• Excellent verbal and written communication skills and ability to influence stakeholders, prioritize effectively, and simplify complex problems into testable bets.
• Experience with marketing automation and lifecycle platforms (Iterable, Braze, or similar) is a plus.