Director, Digital Marketing - Global
Vertex currently operates at the forefront of rare disease scientific innovation and has successfully developed and commercialized multiple breakthrough medicines for Cystic Fibrosis (CF) and Sickle Cell Disease. In addition to clinical development programs in CF, Vertex has more than a dozen ongoing research programs focused on the underlying mechanisms of other serious diseases including programs in Type 1 diabetes, hemoglobinopathies, APOL-1 Mediated Kidney Disease, Duchenne Muscular Dystrophy, Alpha-1 Antitrypsin Deficiency, and pain.
The Director, Digital Marketing - Global is responsible for the development, execution, and optimization of customer facing digital capabilities used by commercial teams to engage patients, caregivers, healthcare providers, and payers. This role will work with commercial teams, information technology, multiple vendors and agencies to ensure the organization's processes, personnel, budget, and platforms are operating effectively to support the commercial business needs across all geographies.
Key Duties and Responsibilities:
Identifies current and future gaps in the commercial organization's ability to engage customers through digital channels such as websites, emails, and social media
Leads internal and external stakeholders to prioritize digital capability programs and establish aligned roadmaps to meet prioritized needs
Ensures roles and responsibilities are clearly documented and communicated to ensure effective delivery of digital programs
Creates, executes, and communicates performance management plans to continuously improve the digital operating model
Identifies and manages external agencies and vendors supporting digital programs
Supports the growth of digital skills throughout the commercial organization
Knowledge and Skills:
Experience developing, launching, and optimizing digital programs
Experience managing complex internal and external partner relationships
Expertise in measurement of digital programs
Expertise in web content management
Expert skills in digital program budget development and management
Education and Experience:
Bachelor's degree in relevant discipline
Typically requires 10 years of work experience leading the delivery of customer facing digital programs to promote products and services to external customers, or the equivalent combination of education and experience
Pay Range 185,040 – 231,300 USD annually
The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.
At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter ), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.
Vertex is a global biotechnology company that invests in scientific innovation.
Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com.