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Associate Director, ATC Communications - Heme

Semma Therapeutics

Semma Therapeutics

Marketing & Communications
Boston, MA, USA
Posted on Friday, September 22, 2023

Job Description

Associate Director, ATC Communications

Help us make history!

We are currently building a passionate patient and customer-centric team to support our upcoming journey to advance, develop & deliver cell & genetic therapies for people living with Sickle Cell Disease (SCD) and Transfusion-dependent β-thalassemia (TDT).

At Vertex, the diversity and authenticity of our people is part of what makes us unique, and we recognize that each employee brings diverse perspectives and strengths. By embracing those strengths and celebrating differences, we are fostering an inclusive culture where each of us can bring our authentic selves to work, inspire innovation together, and change people’s lives.

Our vision is clear: to be the place where an authentic, diverse mix of talent want to come, to stay, and do their best work. Vertex is consistently recognized as one of the industry's top places to work. To learn more, visit

We are looking for remarkable individuals to join us on this journey!

General/Position Summary

The Associate Director, ATC Communications will be part of the Patient Experience & Customer Operations team within the US, Heme Business Unit which is commercializing exa-cel, a gene therapy treating sickle cell disease (SCD) and transfusion dependent thalassemia (TDT). You will be accountable for understanding the exa-cel treatment journey, the order management process, and associated needs of key HCP customers (transplant nurses, BMT coordinators, apheresis staff, & cell therapy lab). As part of this role, you may conduct formal & informal research, help set the strategy for transplant center & nurse engagement throughout the order management process, and oversee development of core HCP order management materials, apheresis, infusion materials.

Key Duties & Responsibilities

  • Responsible for successful launch preparation/execution and ongoing enhancements for exa-cel, including the development of treatment support strategy, communications plans, and foundational tactics.

  • Clearly understand and compliantly support the needs of healthcare providers and patients undergoing treatment with exa-cel

  • Develop and execute research and insight mining plans to close knowledge gaps and validate communication touchpoints, content & strategy, which could include quant/qual research, ad boards, in-depth interviews, customer archetyping or segmentation, etc.

  • Partner closely with our Heme Customer Operations team and Apheresis Infusion Specialists to understand the order management process and evolve, refine, and adapt our communications strategy, tactics, and channel mix.

  • Partner with Global Commercial Strategy, Heme Customer Operations, and Apheresis Infusion Specialists to support the development of internal and external trainings/videos related to the order management process & apheresis/infusion process.

  • Partner with Care Managers to develop, refine, and optimize conversation guides, FAQs, and support materials.

  • Build relationships & partner with HCPs at Transplant Centers to gather feedback on communications plans & tactics.

  • Work with agency partner to develop corresponding tactics and bring through legal/medical/regulatory review (ie. Promotional Review Committees)

  • Define metrics along with tactical development; implement measurement plans & optimize as needed

Required Education Level

Bachelor’s Degree

Required Experience

8+ years of combined educational/work experience in any combination of the following:

  • Commercial or clinical trial cell or gene therapy experience

  • Familiarity/experience working within a transplant care teams

  • Experience launching a product for a rare disease/underserved patient population

  • Experience with the Sickle Cell Disease or Thalassemia community

Required Knowledge/Skills

  • Demonstrated ability to effectively collaborate and manage initiatives across multiple teams internally & externally

  • Strong analytical skills, ability to derive insights from customer engagements and apply them to tactical creation

  • Ability to manage up and across an organization; can adeptly identify when/what information to share with leadership and/or cross-functional stakeholders at critical timepoints

  • Entrepreneurial spirit who enjoys working in a fast-paced, results-driven, environment within a growing business unit

  • Experience managing agency partners and managing formal reviews with legal, medical and regulatory partners

  • Strong written communication skills, presentation delivery, and interpersonal skills


Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at