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Product Marketing Manager, Industrial Market



Marketing & Communications, Product
Sunnyvale, CA, USA
Posted on Friday, May 5, 2023

Founded in 2016, Innovusion has core R&D teams in Silicon Valley, USA and Suzhou, China. Relying on the advanced technologies and controllable cost, Innovusion's long range image-grade LiDAR is a market leader in the autonomous driving industry. Products are also widely used in the field of vehicle-road collaboration, rail transit, intelligent highway and unmanned mining.

Job Summary

We are looking for a highly motivated Product Marketing Manager to join our growing team. As the Product Marketing Manager of Industrial Market, you will plan, position, and launch our industry-leading LiDAR products and influence our engineering teams, partners, and customers.

The ideal candidate is a dynamic product marketing professional who has extensive knowledge of the LiDAR applications in the Industrial and Smart Infrastructure markets such as Intelligent Transportation Systems, Rails, Security, and Logistics etc. and previous experience of successfully taking products from development to launch.

How You Will Make an Impact

  • Develop product marketing strategies and business cases for the Smart Infrastructure market
  • Create detailed functional product requirements and high-level marketing requirements
  • Work with internal and external stakeholders to define and validate business and technical requirements
  • Develop customer education-focused technical collaterals that raise Innovusion’s profile
  • Manage new product rollout to customers, sales channels, and media
  • Collaborate with sales team on forecast and volume ramp
  • Partner with Finance, BD and other teams on pricing strategy

Necessary Skills and Experience

  • BS in Engineering and Marketing or similar disciplines plus 7+ years of product management and/or product marketing experience, or MS in Engineering and Marketing or similar disciplines plus 5+ years of product management and/or product marketing experience
  • 3+ years of product marketing in Smart Infrastructure such as Intelligent Transportation Systems, Rails, Security, and Logistics etc.
  • Exceptional communicator with the ability to make complex concepts simple
  • Compelling combination of business and technical expertise
  • Excellent problem-solving skills, coupled with attention to detail and a strong sense of urgency to deliver results
  • Successful in fast-paced, ambiguous environments

Pay Range


The above pay scale reflects the broad, minimum to maximum, annual base salary for this job code for the location for which it has been posted. Even more importantly, please note that salary is only one component of total compensation at Innovusion. We also offer an annual discretionary bonus program and opportunity for equity (employees on sales-incentive plans are not eligible for our annual bonus). In addition, our highly competitive benefits package is designed to support your success.